Basic of supply chain is the average company spends nearly half of every dollar that it earns on production needs-goods and services it needs from external suppliers to keep producing.A supply chain consists of all parties involved directly or indirectly in the procurement of a product or raw material.Supply chain management (SCM) involves the management of information flows between and among stages in a supply chain to maximize total supply chain effectiveness and profitability.Organization must embrace technologies that can effectively manage and over see their supply chains.Beside that information technology's role in the supply chain involves 5 basic supply chain management components that is:
- Plan
- Sources
- Make
- Deliver
- Return
Basis this chapter will tell us the supply chain management success factors.The following are keys to SCM success such as make the sale to suppliers,wean employees off tradisional business practices ,ensure the SCM system supports the organizational goals and so on. Besides that there have 7 principles of supply chain management such as:
- Segment customers by service needs,regardless of industry,and then tailor service to those particular segments
- Customize the logistics network and focus intensively on the service requirements and on the profitability of the preidentified customer segments
- Listen to signals of market demand and plan accordingly.Planning must span the entire chain to detect signals of changing demand
- Differrentiate products closer to the customer since companies can no longer afford to hold inventory to compensate for poor demand forecasting
- Strategically manage sources of supply by working with key suppliers to reduce overall costs of owning materials and services
- Develop a supply chain information technology strategy that supports different levels of decision making and provides a clear view (visibility) of the flow of products .services and information.
- Adopt performance evaluation measures that apply to every link in the supply chain and measure true probitability at every stages
Chapter 11
This chapter tell us about the building a customer centric organization-Customer relationship management.In this chapter story about the evolution of CRM,recency,frequency and monetary value.What are those things in the information technology system.Beside that this chapter also tell us the customer relationship management success factors that involves 5 CRM implementation stratergies such as:
- Clearly communicate the CRM stratergy
- Define information needs and flows
- Build an integrated view of the customer
- Implement in Iterations
- Scalability for organization growth
This chapter give me more understanding on how the CRM is process in Technology..














